The definition of sponsorship has changed greatly over the past decade or so, to the extent that it’s almost not the correct word in many circumstances. Sure, there are still times when a worthy cause needs support to make a worthy event a reality, and it’s worth writing the cheque in return for recognition from …Read more
Everyone has a brand. You might not think about it in quite those terms most of the time, but when it comes to your professional life and your professional presence, what people see and respond to is a brand. And as with an organisational or product brand, it’s important to have clarity about your personal …Read more
If you’re thinking about rebranding your organisation, you may want to think again. Don’t get me wrong, I’m not for one minute suggesting you shouldn’t be constantly thinking about your image, your place in the world and how they can be refreshed, reinvigorated or just fine-tuned. Quite the opposite, in fact. It’s just that most …Read more