A powerful personal brand helps you to attract the work that you want, obtain the job offers that you want, get paid what you’re worth and helps guide your career decisions.
A powerful product brand is one that clearly differs from the competition, resonates in a meaningful way with customers and delivers on the brand promise at every interaction. It possesses a compelling reputation.
A successful personal brand is similar – you need to work out how you can stand out from the crowd and ensure that you behave consistently to be true to your identity in cultivating your personal reputation.
Using Peartree’s Brand Engineering process this program for young professionals shows how to identify your most dynamic personal and professional qualities and includes practical tips on how to build your brand presence within and outside the firm.