In tough times, be an alternative to yourself

Most of us have heard of the 4 Ps of marketing theory, and there’s no doubt that price, product, place and promotion are the keys to making sales and making money. But price also plays a role in establishing, leveraging and protecting your brand, and sometimes this can be in conflict with the sales imperative. …Read more

Finding the right designer to enhance your brand

I sometimes get asked how to go about choosing a graphic designer to work with and it’s an interesting question because there are a few things to think about. Some are generic to choosing any supplier (or at least any creative supplier), but graphic designers are a bit different because they are the ones you …Read more

Why a Good Brand is Important to Your Marketing Strategy

Peartree Brand Strategy’s approach to brand development is inclusive of product and culture and this article covers the need for consistency regarding the visual identity and other marketing materials within the organisation.   Why a Good Brand is Important to Your Marketing Strategy By Purely Branded Brand is often defined as a “Name, term, design, …Read more

15 Of The Worst Corporate Rebrands Ever

When I take my clients through a rebrand it begins with a clear understanding of how their brand is currently perceived and works toward clarifying what they want to be known for, how they differentiate from competitors, how they resonate with customers and how they want to be perceived. At the end of this process …Read more

Ten ways to build a brand for your small business

Not surprisingly I love it when I read a blog that supports the Peartree Brand Strategy approach to brand development. This is one such blog.   Ten ways to build a brand for your small business By Dan Einzig of Mystery Many small business owners I talk to already understand that branding is essential to their business, …Read more

Time to put Christmas cards back into the mailbox

Cards and books are both synonymous with Christmas and I think they might soon have something else in common – survival. Traditional books have already defied the doomsayers who said they would cease to exist as the world embraced e-books for the simple reason that people value them. They feel there’s something special about words …Read more

The Importance of Brand Building in the Digital Age

This article has some good advice on considering the vagaries of the digital world and what to keep in mind when building your brand.   The Importance of Brand Building in the Digital Age By Bridget Gersie on Jun 20, 2016 As someone who never started out as a traditional marketer, but approached the industry from the …Read more

Seven Ways To Kill Your Brand

This article on the importance of being strategic with your brand and additional tips absolutely hits the mark and is a timely reminder. It fits perfectly with Peartree Brand Strategy’s philosophy. Seven Ways To Kill Your Brand By Raoul Davis, CEO, Ascendant Group. Don’t let a weak brand leave you dead on arrival. While many people …Read more

20 iconic brands – and why they work

When assessing how a brand gets to be iconic it’s never about the design of the logo by itself. Iconic status comes from a range of qualities that sit behind the logo as evidenced in this article from The Creative Blog.   20 iconic brands – and why they work By Creative Bloq Staff January …Read more